Effective Date: 6/21/2018
- INFORMATION WATER AUTOMATION COLLECTS
Information You Provide
We collect information that you voluntarily provide to us while using the Services, such as when you register an account, make a purchase of one of our products or services, respond to our customer surveys, communicate with our customer service team, or apply for a job.
The information we collect includes information relating to identified or identifiable natural persons. Some examples of information we collect include the following: contact data, including your first and last name, telephone number, email address, and postal address; and billing information; credentials, including your passwords; content data, including the content of the messages you send to us; and resume data, including data necessary to consider you for a job opening (such as your employment history, writing samples, and references). We also use third party payment processes to collect and process payment data, including your payment instrument and security code associated with your payment instrument, on our behalf.
You may choose to voluntarily submit other information to us through the Services that we do not request, and, in such instances, you are solely responsible for such information.
Information Collected Automatically
We automatically collect information about your device and how your device interacts with our Service. The types of data we collect and the methods by which we may collect such data include the following:
Cookies, Web Beacons, and Embedded Scripts
Water Automation may also use web beacons, small graphic images or other web programming code (also known as “1×1 GIFs” or “clear GIFs”), which may be included in our web pages and e-mail messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Services, to monitor how users navigate the Services, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.
Water Automation may also use embedded scripts in connection with the provision of its Services. “Embedded scripts” are programming code designed to collect information about your interactions with a website, such as the links you click on, and may assist our customers in providing us with information used to provide the Services. The code is temporarily downloaded onto your device from our web server, our customer’s web server, or a third party service provider, is active only while you are connected to the website containing the embedded script, and is deactivated or deleted thereafter.
Log File Information
Your web browser automatically sends information to every website you visit, including ours. For example, our server logs may receive and record information such as the pages you access on the Services, referring URLs, your browser type, your operating system, the date and time of your visit, and the duration of your visit to each page.
User Agent Strings
Log file information may also include a user agent string, a series of characters automatically sent with your Internet requests that provide information necessary for smooth Internet communications, such as the operating system and browser you used. A user agent string might be used to identify the device originating a message.
Water Automation may also request access to or otherwise receive information about your device location when you access the Services. Your location data may be based on your IP address and other location-aware technologies. We use location data in connection with providing the Services and to help improve the Services.
Unique Identification Number
Information Water Automation Receives from Third Parties
- HOW WATER AUTOMATION USES INFORMATION
We use information for our legitimate interests, including for the following purposes:
Providing Our Services
As stated above, Water Automation uses information such as your first and last name, telephone number, email address, postal address, billing information, or other contact information we obtain from you, our customers, or our business partners, for the purposes of providing, enhancing, or improving our IP geolocation, fraud detection, demographic targeting, databases, and other services and products.
Communications with You
Water Automation maintains one or more contact lists (with email addresses and other information) to allow Water Automation to communicate with individuals who do business with Water Automation or who have expressed an interest in the Services. We may contact you to confirm your purchases or respond to requests that you make, notify you of changes to your account or the Services, for marketing purposes, or to otherwise inform you of information related to our business or your account with us.
Website Administration and Customization
Water Automation uses the information we collect about you for a variety of website administration and customization purposes. For example, we use your information to process your registration request, provide you with services and communications that you have requested, send you email updates and other communications, customize features and advertising that appear on and off the Services, deliver the Services content to you, measure Services traffic, measure user interests and traffic patterns, and improve the Services.
Usage of IP Addresses
Water Automation services, including the minFraud service, use IP addresses to help organizations detect and prevent fraudulent activity. Among other things, Water Automation obtains IP addresses and order information (including customer name and billing address) through its minFraud service. Water Automation uses the billing location from this data along with other data to create databases that pair IP addresses with the locations in which they are likely being used, down to a postal code level of resolution.
We also use information with your consent, including for the following purposes: to allow you to participate in our surveys; to serve advertising tailored to your interests on our Services and third party services; and to fulfill any other purpose disclosed to you and with your consent.
Some of our lawful bases for processing your information stem from our customers on whose behalf we provide services.
Water Automation uses information that does not identify you for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we use your information, please see Section 6 below.
- How Water Automation Shares Information
Sharing with Our Service Providers
We provide your information to our third party service providers, contractors, business partners, and advertisers, for the purpose of delivering services to you as well as for purposes related to Services administration and operation, including conducting analytics. When sharing information for the purpose of providing you with the services you request, we will share your information only as necessary for the third party working on How Water Automation Shares Information behalf to complete its work for us. For example, if you use a credit or debit card to complete a transaction on the Services, we will share your credit or debit card number with a payment processing and/or a fulfillment company in order to complete your transaction.
Sharing of Databases
We share your information with our customers in connection with us processing your information on their behalf. For example, we share your information with our customers to respond to your questions and comments, fulfill your requests, and otherwise comply with applicable law.
We may share your information with third parties for purposes of providing you with tailored advertisements, measuring and improving our Service and advertising effectiveness, and enabling other enhancements.
Security and Compliance with the Law
We reserve the right to disclose your information to appropriate third parties if we are required to do so by law or we believe that such action is necessary in order (a) to comply with a legal process such as a search warrant, subpoena, or court order; (b) to protect the company’s rights and property; (c) to investigate reports of users sending material using a false email address or users sending harassing, threatening, or abusive messages; (d) to protect against misuse or unauthorized use of the Website or Services; or (e) to respond to emergencies, such as when we believe someone’s physical safety is at risk. How Water Automation Shares Information may be required to disclose information in a life-threatening emergency or in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.
Transfer of Business
Over time, Water Automation may buy or sell various assets. In the event that we sell some or all of our assets, or our company is acquired by another company, or during the negotiation of such sale or acquisition, our databases and any information we collect may be among the transferred or negotiated assets.
We may share your information for any other purpose disclosed to you and with your consent.
Without limiting the foregoing, in our sole discretion, Water Automation shares information that does not identify you with third parties, including our customers, for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we share your information, please see Section 6 below.
- THIRD PARTY ANALYTICS; ONLINE TRACKING
Water Automation works with certain third parties (including analytics companies) to provide us with information regarding traffic on and use of the Services. Some of these parties collect information when you visit the Services or other online websites and services. These third parties set and access their own tracking technologies (including cookies, embedded scripts, and web beacons) and may otherwise collect or have access to your IP address or other unique identifier, log information, and related information about you. These tracking technologies, including the Google Analytics User ID feature, may be used to assist in providing analytics, marketing, and for other purposes. Water Automation does not control the information collection, use, or sharing practices of such third party providers, and we encourage you to consult their online policies. Some third parties may collect information about your online activities over time and across different websites when you use the Services.
- YOUR RIGHTS AND CHOICES
Opt-Out of Email Communications
If you are a registered member of the Services, you can make changes to your account information by logging into the Website and modifying your preferences. If you do not wish to receive email notifications from us, you may opt-out by contacting us with your request. In addition, certain email communications we send to you, such as newsletters and promotional announcements, contain a clearly worded “Opt-Out” or “Unsubscribe” link allowing you to withdraw your permission for future mailings. Please note that we reserve the right to send you certain communications relating to your account or use of the Services (for example, administrative and service announcements) and these transactional account messages may be unaffected even if you opt-out from marketing communications.
Opt-Out of Database Sharing
(a) You will only be able to opt-out to the extent that we can identify information we have about you. It is possible that even after you opt-out our databases will contain some residual information about you.
(b) Water Automation will cease sharing your information in any databases created after your opt-out date. Our customers may continue to have access to legacy database information.
(c) Even if you do opt-out of having us share the information we have about you in our databases,Water Automation must continue to gather, retain, use, and share such information for fraud detection purposes. This is because your IP address may be associated with information that we have received from numerous customers.
(d) If you opt-out based on your IP address, Water Automation will process the opt-out only if the IP address is associated with a single individual or household. Many IP addresses are shared by several if not hundreds of devices, and Water Automation cannot process an opt-out for sharing for such IP addresses. Further, since some IP address assignments are subject to change or are dynamic, Water Automation will only process an opt-out for sharing of information related to such an IP address until such time that Water Automation reasonably believes the IP address has been assigned to another device (however, in no event will Water Automation remove such an opt out in a time period of less than one year).
Data subjects in Europe have additional rights as set forth in the section entitled “European Privacy Rights” below.
Blocking or Deleting Cookies
You can manually delete cookies, which are normally located in your temporary Internet folder or cookie folder. You can also reset the preferences in your web browser to notify you when you have received a cookie or, alternatively, to refuse to accept cookies. Deleting or blocking cookies will prohibit your ability to make online purchases on the Services and to use and access portions of the Services that require logging in with a username and password, and may affect other functionality.
Analytics and Advertising
Some of the advertisers and service providers that perform advertising-related services for us and our partners may participate in the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. To learn more about the DAA and how you can exercise certain choices regarding interest-based advertising, visit https://www.aboutads.info/choices. Some of these companies may also be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and your opt-out options for their members, see https://www.networkadvertising.org/choices/. Please be aware that, even if you are able to opt out of certain kinds of interest-based advertising, you may continue to receive other types of ads. Opting out only means that those selected members should no longer deliver certain interest-based advertising to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). Water Automation is not responsible for effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs.
Your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit; however, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, the Website currently does not alter its practices when it receives a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you may wish to visit https://www.allaboutdnt.com.
Your California Privacy Rights
California’s “Shine the Light” law permits customers in California to request certain details about how a business shares their personal information as defined by “Shine the Light” with third parties (and in some cases affiliates) for those third parties’ or affiliates’ own direct marketing purposes.
We do not share personal information as defined under California’s “Shine the Light” law with third parties or affiliates for those third parties’ or affiliates’ direct marketing purposes. California customers may request information about our compliance with this law by contacting us by e-mail or by mail at the address set forth in Section 11 below. Any such inquiry must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this email or mail address.
To exercise any of these rights, contact us using the information at Section 11 below and specify which right you intend to exercise. We will respond to your request within 30 days. We may require additional information from you to allow us to confirm your identity. Please note that we store information as necessary to fulfilL the purposes for which it was collected, and may continue to retain and use the information even after a data subject request for purposes of our legitimate interests, including as necessary to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements.
Water Automation implements reasonable administrative, physical, and technical security measures to help protect your data from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. However, no physical or electronic security system is impenetrable. Water Automation cannot guarantee the security of the Service’s servers or databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet.
- POLICY REGARDING CHILDREN
The Services are not intended for use by children under the age of thirteen years old. Water Automation does not knowingly collect information from children under the age of thirteen. If you are a parent or guardian, and believe we have collected information about your child in violation of this policy, please contact us at the address set forth in Section 12 below.
- DATA CONTROLLER
EU data protection law makes a distinction between organizations that process personal data for their own purposes (known as “controllers”) and organizations that process personal data on behalf of other organizations (known as “processors”).
If you are a data subject located in Europe and want to learn more about how to exercise your rights, please see the section above entitled “European Privacy Rights”.
- CONTACT FOR ADDITIONAL INFORMATION, OPTING OUT, DATA ACCESS AND CORRECTION, AND DISPUTES